Catholic Dance Crew
Brand Identity System and Merchandise
Roles and Responsibilities
Developed a comprehensive brand identity system for Catholic Dance Crew, including a mood board to direct the design process, a logo, typography, and collateral. Worked in collaboration with a friend who creates and manages the social media content.
Created and managed an online merchandise store, meeting the demand for branded products and extending the group's recognition nationwide.
Designed a logo and brand identity system that makes the group identity more professional, facilitating paid opportunities for teaching line and swing dancing at local bars.
Created design materials and a brand identity system that fostered the expansion of Catholic Dance Crew into Denver, establishing a second chapter to broaden the group's reach and impact.
Results
Achieved a strong social media presence with 6,500+ Instagram followers and 200 posts, bolstering community engagement and visibility.
Sold more than 100 t-shirts and other types of merchandise, enhancing brand recognition nationwide. People who wear the Catholic Dance Crew merchandise have been recognized by strangers in bars all over the country.
Attained viral success with many videos, including a top-performing Instagram Reel that garnered 1.6M views and 97.8k likes.
Frequently reposted by prominent country dancing accounts and local venues.
