Habitat for Humanity | Non-Profit
Print and Social Media
Roles and Responsibilities
Developed engaging small flyers for a campus-focused campaign, promoting Habitat for Humanity ReStore services by using relatable language and humor targeted at students
Created attention-grabbing posters distributed across campus to raise awareness of Benton Habitat for Humanity ReStore, aligning visuals and messaging with the brand guidelines
Devised and executed an active social media plan to boost Benton Habitat for Humanity ReStore's presence among students, crafting engaging content and managing platform activity
Curated and employed college-centric visuals in marketing materials to effectively resonate with the student audience and reinforce the campaign's objectives
Orchestrated a cohesive effort among designers to ensure adherence to Habitat for Humanity brand guidelines, fostering creativity while maintaining consistency across all campaign materials
Results
Achieved a 10% increase in donations of large furniture items for Benton Habitat for Humanity during the two-month campaign through the strategic placement of flyers and posters on campus and around town
Increased Benton Habitat for Humanity's Instagram follower count throughout the two-month campaign period, demonstrating notable growth and increased engagement within the community
