Roles and Responsibilities

• Spearheaded a community marketing campaign at Linn-Benton Community College, dedicated to fundraising for scholarships, ensuring continued education for students in need, and facilitating graduation

• Developed diverse marketing deliverables aligned with Linn-Benton Community College brand guidelines, employing positive, optimistic language and an illustrative approach showcasing local geography and sunrise imagery to emphasize the impact of donations on the community's upliftment

• Crafted impactful small postcards and folded brochures distributed via mail to engage and reach out to community members, effectively conveying the campaign's message and encouraging support for the cause

• Created an engaging email newsletter for subscribed donors and an annual report sent to past donors, highlighting the tangible benefits and positive outcomes resulting from their contributions, fostering a sense of pride and connection to the impact of their donations

• Demonstrated a commitment to leveraging creative design and strategic messaging to inspire hope and community support, ensuring the continued success of the scholarship fundraising campaign at Linn-Benton Community College