Roles and Responsibilities

• Created and managed ecommerce content across Amazon, Walmart, and Target, driving an increase in online sales through enriched product information and aspirational lifestyle imagery

• Directed lifestyle photoshoots and seamlessly incorporated visuals into ecommerce content, elevating consumer engagement and boosting sales performance

• Tailored unique ecommerce content for diverse brands and licenses such as Disney, Marvel, Nickelodeon, and more, catering to distinct consumer demographics and preferences to optimize product appeal

• Developed brand-specific ecommerce strategies; for instance, using captivating illustrations layered over lifestyle images for products like the Baby Shark helmet, effectively engaging both children and parents and driving interest

Results

• Achieved a significant improvement in Target's content health score, escalating from 68% in 2020 to an impressive 94% in 2022, enhancing platform presentation and user experience

• Increased ecommerce health score from 68% in 2020 to 94% by 2022