Saint Lucy Catholic Parish
Brand Identity System
Roles and Responsibilities
Developed a comprehensive brand identity system for Saint Lucy Catholic Parish in Campbell, California, aligning it more closely with the community's ethos and values, encompassing guidelines for typography, color schemes, photography styles, and social media strategies
Created a repository of example deliverables within the brand identity system, enabling future designers and volunteer parishioners to have clear references and guidelines for consistent visual representation
Crafted a design toolkit tailored for volunteer parishioners, featuring design principles explained in simple terms and curated resources like free Catholic stock photography. This initiative aimed to empower volunteers, ensuring the perpetuation of the brand's integrity in deliverables, even in the absence of professional design assistance due to budget constraints
Established a sustainable system for the parish, emphasizing knowledge transfer and skill empowerment among volunteers, allowing them to maintain the essence of the brand identity system in their future deliverables, thus ensuring consistent representation regardless of professional design availability
Results
The Catholic Parish Design Tool Kit has reached over 50 parishes, empowering volunteers with fundamental design insights to effectively communicate the parish's message and ethos
The newly crafted brand identity system has dynamically transformed the parish's image, infusing a modern and inviting aesthetic that resonates with the community, fostering a welcoming atmosphere
